Orange Coast Title develops tools in technology based on client and consumer feedback. We create all our technology in-house which makes changes, updates and innovations seamless. We realized early on that this was the way to stay ahead of trends and even be first in the marketplace in some cases when launching a new feature or tool through the website or mobile app. This commitment has been successful and professional real estate clients can access all the tools through one account on their Title Advantage platform.
The Power of Title Advantage
Orange Coast Title and its Family of Companies share forward facing digital tools created for real estate professionals and their customers through what we call Title Advantage. The web-based tools are fully synced with a mobile app and all information for each agent’s profile can be accessed through either interface in real time. An agent can door knock their farm, take notes on who they spoke with right on the mobile app, then return to the office to view those notes on their desktop to plan next steps. “Whenever we take a look at enhancements to our technology, we constantly focus on making sure the information provided is available immediately”, says Mike Marconi, Orange Coast Title President. This seamless approach is just one way Title Advantage is helping agents work more efficiently.
Among the top tools in Title Advantage is Farm Focus, a robust farming tool that allows for targeted customization when marketing to the public for potential leads. This tool includes multi-tiered filters such as “Likely to Sell”, “Homeowner Anniversaries”, “Out-of-State” owners and so much more. Orange Coast Title has implemented AI technology to enhance these filters. We also created a unique product that can be attached to a property report or can be used as a stand-alone item called AI Neighborhood Summary. The fully customizable summary highlights neighborhood characteristics such as parks, event centers, restaurants and more.
A supporting feature of Farm Focus is Live Maps. A real-time mapping system that breaks down subdivisions and gives ownership statistics to help agents navigate farming areas with ease and accuracy. Live Maps was wholly created by Orange Coast Title, and they are the only ones to offer this digitally. This idea arose as a solution to expensive printed real estate maps that quickly become outdated. Now clients can access farm areas and get current information on a neighborhood such as how many owner-occupied properties versus non-owner-occupied properties, turnover rates and more.
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At Orange Coast Title the future is exciting, and the next innovation is on the horizon
In addition to farming tools, agents can also access property information 24/7 and in up to ten languages with more coming soon. Property comparables are fully customizable and allow agents to present exactly what they need to the homeowner. They can also access important tax information and create net sheets with the versatile Net Advantage tool that allows for quick and easy net sheets with the ability to add custom fields.
Orange Coast Title’s QR code creator is a popular and layered tool that helps agents get information to their prospects and customers with ease. Top features include the ability to “require contact information” which the scanner will have to provide before they can see the content. This useful feature is great at an open house, for example. Perhaps the most unique feature of this tool can help real estate professionals save marketing dollars. When a QR code has served its purpose, they no longer need to create a new one. Instead, just change the destination the QR code points to and the same code can be used over again. Any items the QR code is printed on do not need to be discarded.
Another added value of a Title Advantage account for agents is the robust educational library full of information relating to every part of a real estate transaction and so much more. Orange Coast Title makes it easy to email helpful information to a customer from our website or mobile app. Mike Marconi adds “a huge focus is to help our customers not only on their transaction but to assist them with tools that will help them find their next deal. If we can help them with growing transactions, we will in turn increase our business along with them!”
Get the Creative Edge
Laureltree Promotions is a wholly owned subsidiary of Orange Coast Title Company and has developed a website to help real estate agents easily and affordably create, download, print and direct mail flyers, postcards, signage and so much more. The website is called Creativeedge. The site contains a vast selection of templates that make marketing easy. Agents can also upload their own designs as well. Pricing is quite competitive, and the interface is easy to use. At www.getcreativeedge.com an agent can have all their marketing needs met. Laureltree promotions also provides promotional business items from clothing to notepads to thank you gifts and more, all personalized to further promote any business needs and services.
Orange Coast Title Company understands that doing good business is about building relationships. Being a part of our client’s success starts long before they enter a title transaction. It is an instrumental part of Orange Coast Title’s success in making sure we provide tools and services that enrich the home buying and selling experience for our clients, our consumers and when closing transactions. At Orange Coast Title the future is exciting, and the next innovation is on the horizon. For your next real estate transaction and for all your title needs please contact Orange Coast Title. octitle.com / 800-540-3515
